Purpose drives business
January 23, 2016When the Business Journal indicates that the top five companies of the year have something in common, it is important to take notice. This past year, the top five Minnesota companies had this in common – they have defined why they exist. Defining a purpose for a business is not just happy talk anymore – it is critical for many reasons. First, it is how we are wired as humans. In his bestselling book, Leaders Eat Last, Simon Sinek uses the latest in brain research that inspiration, purpose, and meaning actually trigger a multitude of chemicals in our brains that motivate us to want to work. If you are not tapping into that part of your employees as leaders, or you are working for a company that has not defined its purpose, you are missing out on a lot of energy that can be brought to work. But most companies have not taken the time to do this, or are […]