How do I develop my company?

How do I develop my company?

Why does it seem like your organization is different every day? Because it is. Successful development of a company requires acknowledgement that it goes through different phases as it ages. In this episode, David and Justin discuss the different company lifestages and how you can navigate them. Here are the notes from the show:

  • What are corporate lifecycles? Ichak Adizes, in his famous book entitled corporate lifecycles, outlined the stages of an organization that parallels the development of a person through developmental stages; Infancy, Go-Go phase, Adolescence, Maturity and then Aging.
  • Leaders more naturally “see” life stages at the very beginning and at the very end; it’s the middle that’s confusing and muddy
  • Organizations mirror the human body in terms of development
  • Infancy happens when the champion of the organization has found the first client, or has raised enough capital to begin. They will spend a good deal of time answering the question: What will the market buy from me
    • We see three layers of “fit” that come with different fundamental questions for startups
      • Problem/solution – what problem am I solving for customers?
      • Product/market – are there enough customers that want to buy the product I have?
      • Business model – can I turn a profit in this business?
  • Go-Go – like children between 3-5, life is exciting as more and more people start to ask for the products or services of this new organization. No time to plan, the leaders keep asking who is going to do that, and who is going to do that.
  • The final growth stage is adolescence, where systems, budgets, processes, strategic plans make sense. It requires an investment, and the word “no” at this stage because no longer is more better, now better is more. It has the turmoil of human adolescence, but successfully navigated and the organization will thrive again.
  • Helpful tips as leaders
    • Ask “what time is it” in my organization
    • Seek outside situational help & advisory (forest & trees)
    • Be transparent with your team & seek to reduce anxiety during growing pains

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