How Do I Prepare for Uncertainty?

How Do I Prepare for Uncertainty?

Some say the only constant is change. We say the only thing certain in business is that the future is uncertain. In this episode, David and Justin tackle question “how do you prepare for uncertainty?”.  Here are the notes from the show:

  • The unanimous prediction for the future of business is that it’ll continue to be uncertain
  • There is a principle called the Ellsberg Paradox (discovered by a social scientist by the same name). Through many clinical experiments, the paradox suggests that the more stressed or anxious people feel, the less they are open to doing something creative about it.
  • We live this everyday when we have our best ideas outside our 8-5 professional lives – the so called “shower idea”
  • Dave tells a fun parable about a hermit at the top of the hill who gives the wise advice that the biggest problem the seeker had was thinking there is a place or a time when there will be no problems. This conforms to what Jesus said when he said “in this life you will have trouble”
  • We’ve lived in a professional world filled with a false sense of certainty. The progression into a fast-moving knowledge economy disrupts this and moves us clearly into a world of uncertainty.
  • There are four helpful insights in dealing with uncertainty:
    • Certainty anchors
    • Trusted advisors
    • Discovery driven growth tactics
    • Follow your calling

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