How Do We Grow the Business?

How Do We Grow the Business?

Growth is necessary for every business to survive and thrive. It’s also often elusive and painful. In this episode, Dave and Justin discuss the moral grounding for economic growth as well as helpful tips on how you can help your organization move forward. Here are the notes from the show:

  • Organizational growth can be compared to organic systems and understanding the environment is critical
  • Businesses now compete as “ecosystems of value” rather than just by themselves – consider the examples of Nike+ and Under Armour
  • Growth and external environment evaluation
    • Discovery Driven Growth as we have discussed in the past, means an organization must be continually experimenting with new products and services to be prepared to adapt to this fluctuating environment.
    • Growth can come from a remix strategy where various types of relationships with other types of organizations that can be synergized together to offer something even greater than either organization can apart.
    • Growth can come through human centered design, where organizations are always monitoring the customer interface to recognize nuances to tailor make and personalize products and services to specific audiences.
    • Growth can also come from facilitating conversations on platforms, where customers co-create the future products and services with your organization.
  • Growth needs to start with the needs of humans; not just what you can produce and who you can sell it to
  • Growth is morally good
  • Fundamentals of growth strategy start with knowing your customer and asking “why”, “what if”, and “how” questions in sequence
  • Even your growth strategy needs a strategy – must consider the industry context
  • Check out Growth Geeks – Chicago startup marketplace of digital growth hackers
  • The one metaphor that applies to all of these new interconnected ways, and types of growth is the human body, not a machine, or a linear assembly line, or even a think tank of experts. All of these require a sensory system for organizations to listen to the market and respond, they require a communication system to collaborate and synergize with others. They require a muscular/nervous system that can adapt and try new things that allow them to learn and grow. It reminds usof 1 Corinthians 12: 4- 6

Have Something to Say?
Already have an account? Log in.

Your email address will not be published. Required fields are marked *