Books smarts used to rule the corporate world – being the “smartest guy/gal in the room” lead to success. In an interconnected and fast-changing world those rules have changed. In this episode, David and Justin discuss the transition from IQ (cognitive intelligence) to SQ (social intelligence) and the implications to leaders today. Here are the notes from the show:
- It used to be when hierarchy in organizations was dominant, a person’s intellectual intelligence stood above everything as expert or smarter executive. Then market’s began to be segmented into many niches, and Emotional Intelligence became important, because knowledge about buyers emotion based decisions became central when they have choice.
- Now it’s about social intelligence (SQ)
- Time to connect with 50MM consumers was 75 years for telephone and 35 days for Angry Birds – we’ve never been more connected
- “A World Gone Social” book illustrates how the way an organization creates, delivers, and captures value has changed.
- Four implications of the transition to social business
- Employees. What does it mean to your firm when your employees aren’t engaged in the workforce? What role does social intelligence play?
- Customers. Your customers don’t just get information from you – in fact you’ve never been in less control of your marketing and your brand as you are today – thanks to social media.
- Stakeholders. Companies need to continually connect with others in their environment in order to learn, innovate and compete. As a leader, how can you open up the gates to your walled garden?
- Structure. Hierarchy is so last century. In an interconnected world, we need to be as flat as we can get.