Does your organization take a stand on important topics? Do you? In this episode, David and Justin discuss the importance of core values in growing your business. Here are the notes from the show:
- What does your organization stand for and what is it against?
- Culture, like strategy, is about saying “no”
- Great book about core values is “It’s not what you sell, but what you stand for” – Roy Spence
- The leaders at the top of the organization need to unequivocally believe in the values. They need to live them. They need to exemplify them in a way that’s visible to employees throughout the organization.
- 1 John 3:18 talks about words and deeds. It’s the deeds or actions of the organization that are critical.
- Core Values even become more important in an interconnected world because people usually have many options for your type of product or service, and features and benefits does not necessarily win the day. Digital native people especially are excited about what the organization stands for, and will give loyalty to those organizations over other companies in your market space.
- Gary Hamel in “What Matters Now” talks about how the global economy amplifies the decisions and impact of others
- Core values 1) help employees make good decisions and 2) simplify those decisions
- This standard of being examples and running organizations by Core Values is very parallel to what the Apostle Peter counseled leaders if 1 Peter 5: “Be shepherds of God’s flock that is under your care, watching over them—not because you must, but because you are willing, as God wants you to be; not pursuing dishonest gain, but eager to serve; 3 not lording it over those entrusted to you, but being examples to the flock. 4 And when the Chief Shepherd appears, you will receive the crown of glory that will never fade away.”