Why does my company exist?

Why does my company exist?

Why does your organization get out of bed in the morning? In this episode, Dave and Justin tackle the question of purpose and its importance to the future of your business. Here are the notes from the show:

  • Humans are wired for purpose; see Simon Sinek’s work on the Golden Circle (start with why) as well as his book, Leaders Eat Last.
  • Sometimes we get in a job where we think “I would do this for free”. OK, it’s not that often, but you get the drift.
  • Guy Kawasaki is another great guy to ask about organizational purpose. He also talks about the importance of “mantra over mission”
  • The importance of purpose is business shouldn’t be a surprise to people of faith. Jesus speaks about how we’re all on mission in Ephesians 2:10.
  • Purpose is something greater than what we find in ourselves and as Christians, we believe that it’s objective vs. merely subjective.
  • “For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself.” – Viktor E. Frankl, Man’s Search for Meaning
  • Harvard Business Review recently published an article on the “ROI of Purpose”
  • There are some great cases out there on acting with purpose – Medtronic, Merck, and Costco were discussed in this episode.
  • If purpose is so great, why do organizations often fight it? Fear of losing customers and employees. It’s counter-intuitive to many, but growth comes from focus (of purpose).

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