digital

Business Strategy before Digital Strategy

March 5, 2016

Do you have a digital strategy? It’s a loaded question that gets asked frequently these days. Before we can jump into this question, we have to ask the question before the question. What does “digital strategy” mean? If you ask 10 professionals this basic and fundamental question you’ll likely get 11 different answers. What do some of those answers sound like? Here are some examples: It’s a way to find more leads using paid search advertising It’s selling products and services online It’s banner ads desperately trying to get people to click on them It’s an digital CRM system that allows my sales team to track prospects and turn them into clients It’s developing a website that naturally draws traffic through organic search and quality content It’s mobile technology that allows users to find restaurants and quickly read reviews and ratings It’s equipping a salesforce with tablets and personalized presentation content so they can better conduct face to face selling […]