purpose

Purpose drives business

Purpose drives business

January 23, 2016

When the Business Journal indicates that the top five companies of the year have something in common, it is important to take notice. This past year, the top five Minnesota companies had this in common – they have defined why they exist. Defining a purpose for a business is not just happy talk anymore – it is critical for many reasons. First, it is how we are wired as humans. In his bestselling book, Leaders Eat Last, Simon Sinek uses the latest in brain research that inspiration, purpose, and meaning actually trigger a multitude of chemicals in our brains that motivate us to want to work. If you are not tapping into that part of your employees as leaders, or you are working for a company that has not defined its purpose, you are missing out on a lot of energy that can be brought to work. But most companies have not taken the time to do this, or are […]

We Solve Problems Better Together

We Solve Problems Better Together

December 4, 2015

I brought up the subject “we solve problems better together” with a few Vice Presidents and other members of various executive teams, and it felt like a rocket shot out the roof. It clearly was a very important topic to these very successful group of business leaders. They had lived both sides of this issue a few times. One member spoke of how the CEO and other top leaders had a great track record of including feedback and engagement of the others in the company for many years, and this was part of what helped make this organization successful. Then, about a year ago, the CEO decided to install a new software program that worked in other parallel companies, without any input from the organization – a departure from usual protocol. You can guess what happened next. Although there was training of people on this new software, nobody knew why this product was chosen, and the vendor of this software […]

Six factors toward innovation

Six factors toward innovation

November 20, 2015

Innovation isn’t just a buzzword…it’s an imperative of survival in our rapidly changing world. In fact, our friend Peter Drucker had this to say on the importance of innovation: “Business has only two functions — marketing and innovation.” Because we see the body as the most appropriate metaphor for leadership and management, it’s led us to create a list of six important factors that bring organizations toward (or away) a culture of innovation. Purpose. Organizations that involve change and innovation in their “why” are naturally set up to pursue innovation. Values and cultural norms. If your organization values diversity of opinion as well as taking risk, you’re more likely to innovate. Flow of information. Is your business’s knowledge easily collected and shared to others? To the degree it is, it’ll be easier for you to innovate. Diversity of thought and experience.Tough problems call for unique solutions and unique solutions come from diverse backgrounds. Financial model. This is rarely discussed, but […]

Why are they not buying our stuff anymore?

Why are they not buying our stuff anymore?

August 15, 2014

A client I knew well began to see a pattern in sales that she had never seen before. Her brand was one of the top winners in her field because of the superior performance of her products over the competition for several years. Her sales team would use this advantage when approaching retail outlets about stocking their superior product lines. Then something began to fundamentally change, as her sales numbers went through a steep drop in orders coming from retail outlets. As she probed deeper with her sales force, a new insight became obvious. Although her brand still had superior performance in her field, other brands began to differentiate themselves by their image of being socially responsive in the market place. They had started using non-toxic substances in their products, and their commitment to reducing their footprint by recycling used product in productive ways had increased dramatically their market share. This is becoming a more familiar story in many circles […]