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We’re Better Together with Big Data

We’re Better Together with Big Data

December 11, 2015

How they do that, you may ask. Now when I get on Facebook, I have ads from my favorite sporting goods store talking about promotions or sales going on. All of us know that databases are here to say, and they have become very smart about who we are and what we might buy, how we might vote, when our birthday is, and much more. Welcome to the world of “Big Data”. At its core, it involves a lot of information about people and things, and mathematical equations that can make all kinds of correlations, predictions, and observations about buying patterns. The unique thing about using data for patterns is not the practice itself. The new thing is the ability for software, sensors, and data to see things no person would see at all, with more data than any single group of people could possibly digest. It has been one of the advantages of big companies, but is finally becoming […]